Mobile SEO : The Definitive Guide

What Is Mobile SEO?

Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.

Why Is Mobile SEO Important?

In short: the number of mobile searches is EXPLODING.

In fact, 58% of all the Google search are now done from a mobile device.

Mobile .vs. Desktop

And this trend is growing fast. According to Google, there are 27.8 billion more queries performed on mobile than desktop.

Mobile Queries

Needless to say, mobile is the future of search. And that’s probably why Google is overhauling their entire algorithm to focus on mobile search.

Is “SEO” Now About Optimizing for “Mobile SEO”?

Pretty much, yeah. At least if you’re optimizing your site for Google.

Today, 95% of all mobile searches are done on Google.

Mobile Searches On Google

And for Google to retain this insane level of dominance, they’re going to tweak their algorithm so that it’s optimized for mobile users FIRST.

In fact, they already have…

First, Google rolled out its Mobile-Friendly (which many people called “Mobilegeddon”).

Mobile Friendly Update

This update penalized sites that weren’t mobile-friendly (for searches performed on smartphones).

But if your target audience doesn’t search that much from their phone, this update wasn’t a big deal.

That is, until Google made EVERY search a mobile search. How? By making their entire algorithm “Mobile-First”.

What Is Google’s Mobile-First Index?

Google’s Mobile-first Index ranks the search results based only on the mobile-version of the page. And yes, this occurs even if you’re searching from a desktop.

Before this update, Google’s index would use a mix of desktop and mobile results.

So if someone searched from an iPhone, Google would show them mobile results. And if someone searched for something on a desktop, they’d get “desktop results”.

Google Search Model

Today, no matter what device you use, Google shows you results from their mobile index.

Google Mobile First Search Model

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