11 Best Instagram Marketing Tips for 2021 Click here for more https://qr.ae/pGkIOy
1. Videos
By 2022, digital videos will drive 83% of web traffic. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. And there’s so many options to choose from:
- Stories (Facebook and Instagram)
- Snapchat
- IGTV
- YouTube
- Live video (LinkedIn, Facebook, Instagram)
- Tik Tok
- In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)
2. Live videos
This is a great idea for launch events or press conferences. You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services.
3. Your employees
It can take years to build trust in your brand, but showcasing real people who work at your company can build a personal connection with your audience much more quickly.
Try featuring posts by a few of your employees — ones who typically don’t post to your social accounts — or posts featuring your employees to personalize your social media feeds and share different voices.
4. Company news
Share exciting news about your organization on your social media feeds. But make sure to personalize it. For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release.
5. Behind-the-scenes looks
Your followers are interested in what you do, so share a little bit of information about that with them. Your social channels are a great place to share photos and videos that show people something they wouldn’t otherwise see.
Use your social media pages to post videos that show your office or workplace events. Or, give followers a photographic peek into the creative process behind your work, whether it’s a look at products getting packaged for shipping or some shots of event preparations.
6. Contests and giveaways
Reward your followers, and gain new ones, by hosting a contest or giveaway on your social media channels. Boost engagement by making a post comment or share a condition for entry, and you might gain new followers as people hear about the contest from family and friends.
As a bonus, these posts are also a great way to promote new products and services.
7. Influencer content
Pair up with an influencer who fits well with your brand, and have them generate content to share on both your social channels and theirs. These posts should make sense with the rest of your social media content while helping you reach new potential followers via the influencer.
When selecting an influencer for these posts, think about engagement as well as follower numbers. A diaper or children’s clothing brand could work with a mommy blogger. A brand that offers food for delivery could look at partnering with influencers who are busy professionals.
8. GIFs
GIFs, or simple moving images, are a popular way of communicating on social media. They can be a fun way to make a post stand out or to share a joke with lighthearted content. You can use well-selected GIFs to take part in ongoing cultural conversations, trending topics, and pop culture moments.
9. Product photos
Get creative and find new ways to share photos of your products online. These photos shouldn’t look like the simpler ones in an online store. Have fun! Group products together, photograph them against interesting backgrounds, or deconstruct them to show them in a new way.
Make sure that any product photos you share fit in seamlessly with your brand aesthetic, especially on visual platforms like Instagram. The point is for the photos to blend in with your other content—but stand out in your followers’ feeds.
10. Interesting or inspirational quotes
Quote posts are a great way to highlight important parts of your articles or blog posts. They can also be used to share tips, advice, and insights from key people at your company. These posts are especially popular on Instagram and Pinterest but can be effective on any platform with a visual element.
11. Events
Event posts are obvious in some instances, like if you are hosting a party or workshop. But think about using event pages on Facebook for more than just physical gatherings.
You could post an event on Facebook for a webinar, for example, or an upcoming sale. Think about creating events like Twitter chats or social media promotions as well. Promoting things like this via an event instead of a regular social media post means anyone who indicates they are interested or attending will get a reminder when it starts.
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