The ultimate list of marketing statistics for 2021
The world of digital marketing is ever-changing. Keep up to date with our ultimate guide to the top marketing statistics you need to know in 2021.
Social Media Platforms
Advertising
The average cost per click for any Facebook ad is $1.72
The average price for Facebook Ads decreased 6% in 2019
Facebook reports that 1.95 billion people can be reached through ads
44% of Facebook’s ad audience is female
56% of Facebook’s ad audience is male
58% of marketers plan on increasing their use of Facebook ads over the next 12 months
94% of Facebook Ad revenue is from mobile
Overall Facebook Ad impressions increased 37% in 2019
Instagram users spend almost as much time on the platform as Facebook users. They browse for an average of 53 minutes per day versus Facebook’s 58 minutes per day
#Love is the most used hashtag on Instagram. It has been used more than 1.7 billion times (let’s make them #love your business!)
62% of users log into their account at least once per day
42% of users check their account multiple times per day
Every month, 130 million users click on shopping posts
200 million users check out at least one business profile each day
Carousels get more organic interactions than both video and images on Instagram (time to get the photo album going!)
The “perfect caption” has less than 10 words and 20 emojis
More people comment on video posts than images
On average Instagram users engage most in the afternoon, particularly 1 p.m. and 5 p.m.
The most popular video content is “How-to” tutorials (here’s your chance to be an expert)
Posts that include a geo-location receive nearly 80% more engagement than posts that don’t
Posts on LinkedIn that contain images have a 98% better comment rate, and posts with links have a 200% higher engagement rate
LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads
59% of B2B marketers say LinkedIn generates leads for their business
38% of B2B marketers say LinkedIn is generating revenue for their business
90% of B2B marketers reduced cost per lead with LinkedIn lead generation forms
LinkedIn generates 3x more conversions than Twitter & Facebook
40% of monthly active users use LinkedIn daily
Of the 2 billion Millennials globally, 87 million of them are on LinkedIn
Employees are 14x more likely to share content from their employers than other content on LinkedIn
LinkedIn is the #1 channel B2B marketers use to distribute content at 94%
YouTube
90% of ads on YouTube drive a lift in brand recall
Pre-roll skippable video ads are the most effective ad format, getting 29% of votes from marketers
Pinterest has more than 320 million monthly active users
71% of global Pinterest users are female.
89% of US Pinners use Pinterest for inspiration in their path to purchase
The average time spent on Pinterest is 14.2 minutes
Email Marketing
There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023
Marketers who use segmented campaigns note as much as a 760% increase in revenue
Active email accounts surpassed 5.6 billion in 2019
6% of all emails never make it into the inbox (make sure yours do!)
Mobile Email
42.3% of people will delete an email if it’s not optimised for mobile
Mobile devices account for 49% of all read emails
In 2019, 34.8% of emails are read on iPhone, compared to 8.2% on Android
69% of web customers are influenced by a company’s emails to make a purchase from their smartphone
Blogs
43% of readers admittedly “skim” blog posts
55% of marketers say blog content creation is their number one inbound marketing priority
Marketers who prioritise marketing efforts like blogging are 13 times more likely to see positive ROI
It takes 65% more time to write a blog than in 2014
Podcasts
Monthly podcast listeners subscribe to an average of seven different podcasts
17% of marketers plan to incorporate podcasts into their content marketing strategy
48% of podcast listening is at home, 26% is done while driving
An estimated 73 million people listen to podcasts each month
Influencer Marketing
The ‘Influencer Industry’ was set to grow to approximately $9.7 billion in 2020
300% more micro-influencers utilised by large firms than in 2016
Average earned media value per $1 spent has increased to $5.78
Influencer fraud is of increasing concern to respondents
SEO
Budget
Businesses with a marketing strategy allocate on average 41% of their budget to SEO
34% of companies allocate more tham $1,000 per month to their link building efforts
Paid Per Click (PPC)
Company Insights
Brand awareness can be increased by up to 80% through Google paid ads
Companies spent $106.5 billion on search advertising globally in 2019
65% of B2B companies have acquired a customer through LinkedIn paid ads
Display advertising has proven to increase traffic to websites by 300%
Google Ads’ Display Network reaches 90% of internet users via 2 million websites
Google Marketing Platform
Google Search
The volume of Google searches grows by roughly 10% every year
3.5 billion Google searches are made every day
The average Google search session lasts just under a minute
Organic Google results with 3-4 words in the title drive higher click through rates than organic results with 1-2 words in the title
Search queries of the “__ to avoid” format have increased by 150%
Search queries of the “is __ worth it?” format has increased by 80%
65% of clicks on paid Google search results come from mobile devices
50% of “near me” Google searches done via mobile result in a store visit
Google Ads
The average business turns $3 in revenue for every $1.60 they spend on Google Ads
Consumers make more than 160 billion searches per month on Google alone.
‘AdWords’ Google Ads trends search volume has gained 39%
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