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Digital Marketing - Keyword Research/What is Keyword Research?

 

What is Keyword Research?

Anytime someone searches for something in Google, that information is stored and cataloged by Google. 

For more details click here Keywords

Even better – Google gives us access to this information. 

In other words, we can find out:

  • What people are searching
  • How they are searching for it
  • How many times those terms are being searched every month on average

We are going to draw on all the previous lessons in the SERP University Keywords Module, and bring it all together, so make sure you have already read the previous posts. 

In this article, we are going to cover this extraordinarily important part of SEO step-by-step, and show you exactly how we approach keyword research that has helped us to bring in millions of visitors a month for ourselves and our clients. 

If you are looking for additional / out-of-the-box ways to do keyword research be sure to check out our other posts

Keyword Research Defined: Keyword Research is the process of searching, finding & analyzing actual search terms that users are actively searching when looking for answers to their questions, solutions to their problems, products, content, media, etc. 

Keyword Research is normally the very first step in any successful seo campaign.

How to Do Keyword Research

Instead of going into ALL the ways you can do keyword research, and listing all of the possible tools and methods – we will focus on the primary ways to get most of your work done – this is called the 80/20 rule and it is extremely important to keep in mind when doing keyword research. 

We will go through our process for doing keyword research so you can follow along and actually make some tangible progress with your digital m



Although there is no right or wrong way to do keyword research, it can quickly turn into a bit of a rabbit hole.

How to Find keywords for SEO

  • Brainstorming
  • Competitors
  • Keyword Tools




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