1. Plain and Simple Emails Make a Comeback
One of the main email marketing trends I’m seeing lately is a push toward plain and simple emails that go light on visuals and take more of a one-on-one approach rather than spewing obnoxious “marketing speak.
2. Interactive Email Content Hits a New Level
This is a brilliant way to get readers excited about an offer, and it instantly makes them want to engage. Rather than feature some cookie-cutter promotion that’s been done to death, Bose piques its readers’ interest and gets them to take action with an innovative approach.
3. User-Generated Content Spreads Its Tentacles to Email
You’ve probably heard the term User Generated Conternt (UGC) by now and may have even experimented with it in some capacity.
A common way e-commerce brands use it is by featuring pictures of customers using their products on Instagram.
4. Send Time Optimization Becomes “a Thing”
One of the most perplexing questions that have plagued email marketers for years is this: “When the heck should I send out emails?”
Up until recently, there hasn’t been a simple answer.
Many studies have found that 11 am tends to be the best time overall based on the number of clicks it yields.
5. AI Capabilities Explode
Speaking of cutting-edge tech, the last of the email marketing trends you need to know about is AI making its way into a growing number of campaigns. This year marks the official boiling point where AI can be infused into email marketing in a surprising number of ways.
Comments
Post a Comment