CPA Marketing Complete Guide For Beginners: How To Get Started? What is CPA Marketing? CPA stands for Cost Per Action. CPA, sometimes, also called as PPL which is nothing but Pay Per Lead. CPA marketing means you will be getting paid when any action or lead proposed by the advertiser is completed. This lead can be anything such as – subscribing to their services, filling up a form, submitting the email, watching a video, making a download etc. So, you can make money even when your visitor watches a video or just submitting an email and does not spend anything. How does it sound? Great, right? CPA affiliate marketing is easy than selling any product. I am promoting Grammarly for the same as it is free. Here, the funda is very simple. Your visitors should sign up by giving their email, name, and password. That’s it. It does not ask for a phone number or any credit card information. Once the action is completed, you earn $0.20 per lead. The profit ...